Discover the 16 best AI marketing tools for 2025 that saved our team over 30 hours weekly. Includes ChatGPT, Jasper, Grammarly, Zapier, and more.
AI copywriting assistants. SEO content generators. No-code automation bots. You’ve probably asked LLMs like ChatGPT or Perplexity one of these questions:
Yes, this is not just AI hype. In reality, marketing drowns you in data. Can you process all this manually? Absolute nightmare. Fortunately, with the help of AI now you can process the majority of this work faster and more efficiently.
Companies like Shopify and Airbnb aren't using AI marketing tools as another experiment. They're using them as essential weapons that analyze datasets at lightning speed and predict customer behavior in ways a human being simply can't match.
According to Semrush's global survey which covers 2,600+ businesses across various industries, marketers are using AI for countless tasks.
This article will showcase our 16 favorites, the ones that genuinely gave us those 30+ hours back each week. Let’s go.
Want to know how Darwin approaches AI in marketing? Book a free AI readiness workshop.
ChatGPT hit 100 million monthly active users within just two months of its 2022 launch – a potentially record-breaking adoption rate in tech history. And there's a reason for that explosive growth.
Probably the most popular tool for a reason. ChatGPT gets complex questions and spits out surprisingly human responses. Our team at Darwin uses it constantly for brainstorming when we’re stuck. Blog topics? Email sequences? Just ask.
For marketers specifically, ChatGPT is extremely good at content ideation and research. It's like having a marketing assistant who never sleeps, the one that handles everything from copywriting to analyzing customer data for behavioral insights.
ChatGPT eliminates the blank page problem. Instead of staring at empty documents for hours, you get instant starting points. We've found it particularly valuable for customer feedback analysis. It summarizes findings from hundreds of interactions, letting us focus on strategy instead of manually reading every single comment.
The free version includes GPT-4o mini, web browsing, and limited file uploads. For serious marketers, ChatGPT Plus costs $20/month and unlocks GPT-4o, more message capacity, and Advanced Voice mode.
Power users can grab the Pro plan at $200/month for unlimited access to reasoning models. Teams get ChatGPT Team at $30/user/month ($25/user/month annually).
Content creators who need quality drafts fast will love this tool. It's perfect for research-heavy projects – trend analysis, idea generation, customer feedback patterns.
Marketing teams benefit most from:
Small business owners especially appreciate how it jumpstarts marketing without breaking the budget. The consistent tone feature makes it invaluable for maintaining brand voice across all your content.
Darwin helps marketing teams design and deploy custom AI systems that actually fit their stack and compliance needs. Darwin’s team help companies set up everything related to Marketing Ops: AI content pipelines, RAG search across your brand knowledge, GEO/SEO accelerators, attribution modeling, no-code automations—all integrated with tools you already use (e.g., HubSpot, Salesforce, GA4, Segment, Shopify, Webflow).
Key offerings:
Darwin plugs AI into your real workflows—so you skip the “demo to dead-end” gap. Results we consistently target:
Want to see where AI fits your roadmap? Book a free AI readiness workshop.
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Most AI writing tools try to do everything. Jasper takes a different approach – it focuses exclusively on marketing content creation. This specialization earned it a stellar reputation among over 100,000 businesses who rate their experience 4.8/5 stars across 10,000+ reviews.
Think of Jasper as your dedicated AI marketing copilot. It creates written and visual content that stays on-brand across every marketing channel—emails, social posts, website copy, you name it. The platform offers 50+ copywriting templates, dynamic custom templates, and a long-form editor perfect for blog posts.
Here's what sets it apart: Jasper's brand voice feature trains the AI to mimic your company's unique tone. Consistency across all outputs becomes automatic. Plus, you get Jasper Chat for conversational assistance and Jasper Art for generating marketing images.
Jasper accelerated our content creation dramatically. You can produce entire multi-channel campaigns from a single brief. The platform slashes project management overhead by keeping task assignments, status updates, and revisions within one interface.
Even better? It eliminates that frustrating 9.5-minute productivity loss from switching between apps.
Jasper AI Pricing
Three main pricing tiers exist:
Professional content marketers in small agencies or growth companies will love this tool. It excels at creating blog posts, ad copy, video scripts, landing pages, product descriptions, and email campaigns.
Teams benefit most from Jasper's collaborative features – workspace defaults, brand voice settings, and the ability to teach AI about specific products. If maintaining brand consistency while scaling content production matters to your business, Jasper delivers remarkable results.
Even the best AI-generated content needs polishing. That's where Grammarly comes in. Trusted by over 50,000 global organizations, this writing assistant became our secret weapon for error-free marketing communications.
Grammarly isn't just a spell checker. It's an AI-powered assistant that helps marketers craft clear, consistent content while maintaining brand standards. The tool integrates seamlessly across 500,000+ apps and sites including browsers, email clients, and social platforms.
The real magic happens beyond grammar fixes. Tone detection, clarity improvements, and content idea generation. For marketers specifically, it ensures every piece of communication maintains brand voice consistency.
Here's what impressed me most: Indeed reported that Grammarly saved their users an average of 43 minutes per day. That's nearly 4 hours weekly! Career search engine data showed 93% of students believed Grammarly saved them time on writing.
The secret? It eliminates multiple review cycles. You get real-time suggestions as you write, slashing editing time dramatically. Plus, it works directly within your existing platforms—no more context-switching between apps.
Grammarly offers three pricing tiers:
Marketing teams benefit most from Grammarly Business—it maintains consistent brand voice across all communications. Content creators writing frequent marketing materials find it invaluable for quickly polishing blog posts, social media content, and emails.
We’ve found it particularly useful when collaborating with multiple team members. Grammarly ensures everyone's writing aligns with brand standards regardless of who's creating the content. For any marketer publishing across multiple channels, it's essential.
Content creation tools grab all the attention, but Zapier quietly works behind the scenes as the glue holding your entire marketing stack together. This automation tool connects over 7,000 apps without requiring a single line of code.
Zapier creates automated workflows called "Zaps" that connect your favorite marketing apps and services. Simple "if this, then that" logic—when something happens in one app (trigger), Zapier automatically performs an action in another app.
Think about it: the average unicorn company uses 976 different web applications. Zapier lets these apps talk to each other, moving data automatically between them. For marketers, it syncs information between advertising platforms, CRMs, email tools, and analytics dashboards in real-time.
At Darwin we used Zapier to automate lead distribution and Slack alerts, reclaiming 10+ hours monthly from manual tasks.
Zapier automates those $10/hour repetitive marketing tasks that eat up your day. The time savings? Substantial. Here's what it handles instantly:
Businesses report that Zapier gives teams back "hours and hours" previously spent on manual reporting and engineering custom integrations.
Zapier Pricing
Zapier offers tiered pricing based on needs:
Free: 100 tasks/month, two-step Zaps, and AI power-ups
Professional: From $19.99/month (annual billing), with multi-step Zaps, premium apps
Team: From $69/month (annual billing), adding shared workspaces for up to 25 users
Enterprise: Custom pricing with unlimited users, advanced permissions
Perfect for marketing teams managing complex multi-channel campaigns. It shines when you need to maintain accurate, real-time data across platforms or automate lead nurturing sequences. Social media managers find it invaluable for monitoring brand mentions and tracking engagement metrics instantly.
Ultimately, this tool helps marketers focus on strategy and creativity—not data wrangling or spreadsheet wrestling.
Using Zapier, we automated lead distribution and Slack alerts, reclaiming 10+ hours monthly from manual tasks.
Want help choosing the best AI tools for your business? Ask Darwin, your AI-powered marketing partner.
Ever tried creating Hollywood-quality videos without the Hollywood budget? Runway changed everything for me.
Runway combines machine learning with art and design to make AI capabilities accessible to everyone. Think of it as your personal film studio that lives in the cloud. You can generate videos, edit footage, design characters, and create dialogue—all without touching complex software or hiring a production crew.
The Gen-3 Alpha model creates 10-second video clips from simple text, image, or video prompts. Our favorite trick? The Green Screen tool removes backgrounds without needing an actual green screen setup. Just magic.
Video production used to mean weeks of planning, shooting, and editing. Not anymore. It allows teams to complete a project for a brand in 4 weeks instead of the typical 5-6 weeks.
Runway automates the tedious stuff—background removal, visual effects, video generation from simple prompts. The Frame Interpolation feature creates smooth transitions between images, eliminating hours of animation work. What used to require entire teams now happens with a few clicks.
Four pricing tiers are the following:
Content creators, marketers, and small business owners who need professional video content without the learning curve. YouTube creators use it for product showcases. Digital marketers create promotional clips. Small businesses build brand videos.
Even Lionsgate partnered with Runway to enhance their production processes. If they're using it for major films, imagine what it can do for your marketing campaigns.
Video editing used to be our biggest marketing nightmare. Hours spent wrestling with timelines, hunting for the right timestamp, trying to cut out those awkward "ums" and "likes." Then we found Descript.
This tool is like having a magic wand for video editing.
Here's the genius part: Descript transcribes your video and syncs that text to what's happening on screen. Delete a word in the transcript? It vanishes from your video too. No timeline scrubbing. No precision cutting. Just edit text like you're working in Google Docs.
Beyond simple cutting, Descript includes Studio Sound that makes your audio sound professional with one click, even without fancy equipment. You can add branded templates with your logo and colors, plus drop in royalty-free B-roll, music, and GIFs from their media library. The collaborative features let teammates edit together without wrecking your project.
Time savings? Substantial. No more fumbling with complex timelines or hunting down timestamps. Just highlight text, hit delete, and the video automatically updates.
Even better, Descript's AI identifies and removes filler words (um, like, so) in one click. This automated approach cuts our editing time dramatically. Marketing teams report completing projects for global brands in 4-5 weeks instead of the typical 5-6 weeks.
Pricing breaks down into three tiers:
Descript works the best for marketing teams creating product demos, explainer videos, and social media content. It's perfect for non-technical marketers who need professional-looking videos without traditional editing skills. Content creators appreciate how easily they can repurpose long-form content into multiple formats.
Visual marketing used to feel impossible without a design degree. Canva changed all that for me.
Canva makes professional design accessible to marketing teams without specialized skills. The platform serves up templates for everything—social media posts, presentations, brochures, videos. What we love most? Brand Kits centralize all your visual assets (logos, colors, fonts) in one place, keeping everything consistent across materials.
Teams using Canva save 230 hours of design time in just three months. More importantly, Canva eliminates those frustrating bottlenecks where everyone waits for designers. Now anyone can create high-quality materials when needed.
Our non-designers now create branded visuals in Canva in minutes, saving over 25 hours/month in designer requests.
Canva breaks down into tiered pricing:
Canva works best for marketing teams creating consistent branded content at scale. Anyone can use it, but it's particularly valuable for small businesses needing professional visuals without dedicated designers.
Voice AI became our secret weapon for marketing content. ElevenLabs reached $100M in annual recurring revenue in just two years, so clearly we’re not alone in recognizing its power.
This text-to-speech platform turns written content into remarkably human-sounding audio. Their technology handles context beautifully, delivering natural inflection that actually sounds engaging. Here's what's fascinating: they discovered that slight imperfections make AI voices more compelling - some clients even add "umms" and hesitations to improve user response.
The platform supports 29 languages with 50+ accents. Perfect for global campaigns without hiring multiple voice actors.
No more hiring voice actors or spending hours in recording sessions. The voices handle everything from customer service calls to product demos without extensive human resources.
The real time-saver? Instant audio content creation. What used to take days of coordination now happens in minutes.
Marketers creating voiceovers, podcasts, audiobooks, or multilingual content will love this tool. It excels at personalizing voice messages for email marketing and creating consistent audio branding. Small businesses especially benefit from professional-quality audio without studio costs.
Social media management was drowning me in chaos until FeedHive showed up. This newer player in the social scheduling game has quickly become our go-to weapon for taming multiple accounts.
Think of FeedHive as your social media mission control. The platform handles scheduling through a visual drag-and-drop calendar, generates content with its AI assistant, and keeps everything organized using custom color-coded labels.
The Social Inbox feature lets you manage engagement directly, replying to comments and mentions without the endless platform-hopping that used to drive users crazy.
Ever tried juggling four or more social accounts? FeedHive makes this actually manageable. The AI studies your audience's active hours and suggests optimal posting schedules that boost engagement naturally.
Users report completely changing their social media approach, planning content two months ahead. The content recycling tool alone saved me countless hours of rewriting posts that already worked.
Four pricing tiers to choose from:
Content creators managing multiple social accounts will find this tool invaluable. But it really works for agencies wanting white-label solutions and businesses that need AI-powered content creation.
Another AI writing tool? We rolled our eyes too. But ContentShake AI proved me wrong by doing something most competitors don't – creating SEO-friendly content that actually ranks.
All the talk about GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)? "At the end of the day, it's still SEO. It's the same as we've been saying for the past 10 years. Use subheadings. Make sure that you use the keyword. Make sure that you write things the way someone would search for them."
–Cristina Bunea, serial founder and marketing professional
ContentShake AI taps into Semrush's massive SEO database (26.2 billion keywords and 808 million domain profiles). The platform handles your entire content workflow from brainstorming topics to publishing. It generates SEO-optimized blog posts, creates custom brand voices, builds outlines based on competitor analysis, and produces AI images.
What caught our attention? You can automatically publish to WordPress or export to Google Docs without platform-hopping.
The efficiency gains hit different – Semrush claims ContentShake AI makes content creation up to 12x faster than traditional methods. This makes sense. It automates competitive analysis, keyword research, outline creation, and content scoring in one go.
Our favorite feature? The built-in readability checker that instantly helps rewrite sections to improve your content score. No more guessing if your content will perform.
Pricing stays simple – after a 7-day free trial, it's $60 per month. You get unlimited SEO-friendly article generation, brand voice customization, social media post creation, AI-generated images, 25 weekly content ideas, and WordPress publishing.
Small businesses and solopreneurs benefit most from this tool. It's built for marketers who need quality content that ranks without deep SEO expertise. Content teams and agencies love its collaboration features, plus freelancers juggling multiple clients get data-backed briefs quickly.
Scaling high-quality content used to mean choosing between speed and SEO optimization. Koala AI eliminates that trade-off entirely.
This platform combines AI writing with serious SEO muscle through five integrated tools: KoalaWriter, KoalaChat, KoalaImages, KoalaLinks, and KoalaMagnets. You customize the outline, tone, length, and target keyword before generation begins. The platform even supports 97 different languages, making global content strategies manageable.
Here's what sets it apart: Koala automatically analyzes search results for your keyword and weaves in relevant entities that help your content rank better. No manual research required.
The outline editor became our go-to feature immediately. Input a keyword, get a complete article structure. Simple as that.
But the real time-saver? Bulk content creation that handles internal linking automatically and publishes directly to WordPress—cutting out countless manual steps. Most articles need minimal editing before going live, which means you can focus on strategy instead of endless revisions.
Three straightforward tiers:
You can test it by generating one article for free.
Content creators, website owners, and bloggers get the most value from this tool. It is invaluable for teams scaling content across multiple sites or building affiliate websites with product-focused content.
Perfect for anyone who needs consistent, SEO-friendly content without the usual bottlenecks.
Email newsletters are tough to get right. Most platforms either lack proper monetization features or take massive revenue cuts from your hard-earned subscribers. beehiiv solves both problems in one comprehensive platform.
beehiiv handles your complete newsletter operation—from designing emails to tracking performance analytics. The standout feature? Growth tools like referral programs and premium sponsor networks that actively expand your reach. You get custom websites, newsletters, SEO capabilities, and audience segmentation that work together seamlessly.
beehiiv's automation eliminates the tedious stuff. Their Automations 2.0 creates workflows triggered by subscriber behavior, nurturing your audience while you focus on content creation. The interface is intuitive enough that one creator developed and monetized their entire newsletter operation within five months.
Perfect for newsletter creators, journalists, and entrepreneurs building direct audience relationships. What sets it apart? beehiiv doesn't take any percentage of your subscription earnings—a refreshing change from platforms that chip away at your revenue.
Getting your web pages to appear in search results feels like shouting into the void sometimes. Indexly became our solution for this exact frustration.
Indexly automatically submits your web pages to search engines like Google, Bing, and Yandex for faster indexing. It constantly checks your sitemaps, finds new content, and handles submission—no more manual work. The platform offers instant indexing, bulk indexing, page inspection, and even LLM indexing tools for AI search engines. Plus, it monitors indexing status, tracks keyword rankings, and analyzes backlinks.
Here's what most people don't realize: published content doesn't instantly become searchable. With Indexly, your site gets fully indexed within two weeks, with some pages appearing in 24-48 hours.
The auto-indexing feature eliminated countless hours we used to spend manually submitting URLs to Google Search Console.
Indexly Pricing
Plans start at $14 monthly for three websites with 200 daily submissions. They offer a 14-day free trial plus these tiers:
Perfect for new websites that would normally wait weeks for indexing. Ecommerce sites with hundreds of product pages benefit enormously from faster visibility. If you're launching content regularly and need search engines to notice quickly, this tool delivers results.
After testing more AI writing tools than we care to count, Writesonic earned its spot as the most complete content creation platform. Over 5 million users across industries can't be wrong.
Writesonic packs 60+ AI features into one comprehensive platform. The AI Article Writer creates long-form content with factual accuracy and SEO optimization built right in. Here's what impressed our team most: it automatically researches competitors, analyzes what's ranking, then builds articles designed to compete. Beyond blog posts, it handles product descriptions, ad copy, and social media content. The game-changer? It verifies facts and provides citations, eliminating those embarrassing AI hallucinations that plague other tools.
Content creation becomes 10x faster with this platform. It studies up to 100 sources in real-time, then delivers articles ready to rank within minutes. The automated internal linking feature alone saved us hours – it suggests and embeds relevant pages with a single click. Users consistently report completing entire marketing campaigns significantly faster than traditional methods.
With Writesonic, we created 30 pieces of social copy in 5 hours—what used to take an entire work day.
You can try it free with two article generations – no credit card required. The Individual plan runs $20/month with 50 monthly credits. Step up to Standard at $99/month for team collaboration and API access. Professional ($249/month) and Advanced ($499/month) plans handle larger teams with expanded capabilities.
Content marketers, bloggers, and SEO specialists benefit most from this platform. Small businesses without dedicated writers find exceptional value in creating articles that actually rank. Digital agencies particularly love its comprehensive marketing tools for ad copy and landing page creation.
SEO used to feel like solving a thousand-piece puzzle blindfolded. Search Atlas changed that completely by putting multiple tools into one dashboard that actually makes sense.
This platform handles your entire SEO and PPC workflow—keyword research, content optimization, competitor analysis, link-building. The real game-changer? OTTO SEO, their AI automation engine that doesn't just tell you what's broken—it fixes things directly on your website. You get backlink analysis, site auditing, content creation tools, and topical mapping all working together.
The numbers speak for themselves. About 17% of users save over 10 hours weekly on repetitive SEO tasks. Most SEO tools just point out problems and leave you hanging. Search Atlas actually implements the fixes automatically. Plus, it builds prioritized task lists with step-by-step guides, so you tackle the most important issues first.
Four pricing tiers cover different needs:
Marketing teams managing multiple websites will love this platform. Small agencies especially benefit from getting multiple user seats without paying enterprise prices. It works best for businesses that want automation handling the grunt work instead of doing everything manually.
Here's everything you need to know about these 16 tools at a glance:
AI changed everything about how we work as marketers. And honestly, we wish we’d discovered these tools sooner.
The quality surprised us the most. Early AI tools felt robotic and obvious, but they are not anymore. ContentShake AI and Writesonic now create content that ranks and engages readers, while ElevenLabs voices sound so natural that people can't tell the difference.
Our personal setup is the following: ChatGPT for ideation, Jasper for first drafts, Grammarly for polishing and Canva for visuals. This combination alone gave us back entire days each week.
The marketers winning right now aren't the ones avoiding AI, but the ones who learned to work with it.
Q1. What are some of the top AI tools for marketing?
Some of the leading AI tools for marketing include ChatGPT for content ideation, Jasper AI for copywriting, Grammarly for editing, Canva for design, and Zapier for workflow automation. These tools can significantly boost productivity and streamline various marketing tasks.
Q2. How much time can AI marketing tools save?
The time savings from AI marketing tools can be substantial. For example, Grammarly users report saving an average of 43 minutes per day, while teams using Canva saved 230 hours of design time in just three months. Content creation with tools like Writesonic can be up to 10 times faster than traditional methods.
Q3. Are AI marketing tools suitable for small businesses?
Yes, many AI marketing tools are ideal for small businesses. Tools like ChatGPT, Canva, and ContentShake AI offer affordable options that can help small businesses create professional content, design materials, and optimize for SEO without requiring extensive resources or specialized skills.
Q4. Can AI tools help with SEO and content ranking?
Absolutely. Tools like ContentShake AI, Koala AI, and Search Atlas are specifically designed to create SEO-optimized content that ranks well in search engines. These tools analyze competitors, incorporate relevant keywords, and even help with faster indexing of your content.
Q5. How do AI tools impact the creative aspects of marketing? AI tools enhance creativity by handling routine tasks, allowing marketers to focus on strategy and innovation. For instance, Runway and Descript revolutionize video creation and editing, while tools like ElevenLabs open up new possibilities in audio content. These AI assistants handle the technical aspects, freeing up time for marketers to explore more creative ideas and approaches.
